Eliminate Credit Card Fees WITHOUT upsetting your Customers
True Cash Discount
With a True Cash Discount program, a Dealership can offer a discount to customers who pay by cash, check or store-branded gift card in lieu of credit or debit cards. True Cash Discount programs are available in all 50 states, unlike the more heavily regulated programs such as Surcharging or Non-Cash Adjustments, AND we eliminate 100% of your fees through our propriety Software Solution that integrates with your DMS.
Eliminate 100% of your Credit Card Fees
Surcharging eliminates only 30-40% and irritates Customers
Surcharging
With a Surcharging program, a Dealership eliminates all VISA, Mastercard, Discover and interchange fees. But AMEX does not support Surcharging and Debit Cards do not work with Surcharging. Usage varies, but industry-wide this represents 60-70% of costs remaining. Other issue is the receipt shows that cost of the services plus a Service Fee to use a Credit Card. Some Customers view this as a Penalty to use their Credit Card. This can range from irritation to going somewhere else. DRS does offer Surcharging if you like and can beat all Competitors.
- Could be viewed as a “Penalty”
- AMEX and Debit Cards do not work
- You keep 60-70% of Fees
True Cash Discount
With a True Cash Discount program, a Dealership can offer a discount to customers who pay by cash, check or store-branded gift card in lieu of credit or debit cards. True Cash Discount programs are available in all 50 states AND we eliminate 100% of your fees through our propriety Software Solution. This software seamlessly integrates with your DMS and DRS will lease this software to you at Zero Cost.
- Creates and “incentive” to use cash. Not a punishment
- If they do use Cash/Check, “You Win” that way too as clearly no fees
- 100% of your Fees are eliminated
