Dealer Retail Solutions

.st0 { fill: none; stroke: #434343; stroke-linecap: round; stroke-linejoin: round; } .st1 { fill: #434343; } .st2 { fill: #0c572d; } .st3 { fill: #5bad46; }

Independent, practical, trusted advisory services

Why DRS?

Why DRS?

Independent Perspective

As completely unbiased advisors, we focus entirely on your dealership’s unique objectives—not vendor agendas, quotas, or commissions.

Practical, Real World Solutions

We focus on practical solutions that deliver measurable improvements—not theoretical recommendations.

AI & Emerging Technology

We help you cut through the noise by evaluating and deploying curated, cutting-edge technologies to drive smarter decisions and modern customer experiences.

Strategic Partnerships

We connect you with a vetted ecosystem of best-in-class technology partners, ensuring your software, marketing, and digital engagement strategies align perfectly with your growth goals.

Measurable Results

We measure success by the outcomes that matter most to dealership leadership: improved operational performance, increased profitability, and sustainable competitive advantage.

Cybersecurity & Data Protection

We help dealerships evaluate and implement trusted cybersecurity solutions that protect customer data, safeguard your reputation, reduce business risk, and keep your business operating with confidence.

About

We serve as a trusted, client-first extension of your team.

Dealer Retail Solutions is an independent automotive innovation advisory firm dedicated to helping dealerships improve customer experience, operational performance, and profitability. In a rapidly evolving market, we cut through the noise to deliver unbiased advice and curated, cutting-edge technology solutions that drive measurable results.

Core Values

Independent advice. Client-first relationships. Practical recommendations. Every engagement is guided by what's best for your dealership, not vendor agendas or quotas.

Insight

We combine decades of automotive leadership with emerging technology expertise to help dealerships make smarter, forward-looking decisions.

Strategy

We develop practical, customized roadmaps that align technology investments with your dealership's operational and growth objectives.

Results

We measure our success entirely by the outcomes that matter most—driving efficiency, revenue, and growth.

AI & Emerging Technology

Evaluating and implementing emerging tech, AI-driven innovations, and modern digital engagement tools.

Cybersecurity & Data Protection

Securing your infrastructure, protecting valuable customer data, and reducing operational risk.

Revenue Optimization

Streamlining transaction costs, modernizing payments, and improving the customer experience

Fixed Operations

Optimizing service capacity, improving technician utilization, and boosting overall profitability.

How

By combining real-world automotive experience with deep technical expertise, we help dealerships transform customer experience, operational performance, and profitability.

Partnerships

Best-in-class technology partners

Delivering measurable results for dealerships.

.st0 { fill: #3e3e3e; } .st1 { fill: #080808; } .st2 { fill: #090909; } .st3 { fill: #454545; } .st4 { fill: #949494; } .st5 { fill: #0a0a0a; } .st6 { fill: #414141; }
  • Identify anonymous visitors
  • Prioritize high-intent shoppers
  • Improve engagement and conversion
  • Personalized video experiences
  • Build trust and engagement
  • Drive customer action
  • Protect customer data
  • Secure communications
  • Reduce cyber risk
  • Optimize service capacity
  • Improve technician utilization
  • Increase Fixed Ops profitability
  • Modernize payments
  • Lower transaction costs
  • Improve customer experience
  • Data-driven marketing
  • Target high-intent buyers
  • Accelerate growth

Contact

Helping dealerships & dealer groups

To identify practical opportunities that improve customer experience, operational performance, and profitability.

Ross Roberts

949.422.8177

ross.roberts@drsauto.net

linkedin.com/in/rfroberts

Patrick Ward

201.248.8388

pat.ward@drsauto.net

linkedin.com/in/ptward